The Giraffe Principles
By Gil Gerretsen
How To Grow A Business That Rises Above The Crowd
Description: In the wilds of Africa, only the giraffe rises calmly above the crowd below. This book will show you how giraffe-type businesses take specific actions to "stand tall" in the marketplace by seeing farther than their competitors and feeding where others cannot reach, thereby gaining greater market control and earning increased profits. Leave the competitive marketing jungle and stroll onto the wide-open plains of greatest opportunity.
Published in 1999 | Printmasters Press | Out Of Print ... but may still be available through private sales