Now, the only sales uncertainties pertain to the people and the products, not to methods. We cannot say that a specific offer will be popular, but we know how to find out very quickly. The perils have been almost eliminated. The results have improved exponentially. Individuality is still an essential element of business and rainmaking, but those variable things which depend on ingenuity have no place in the modern era. A skilled rainmaker’s framework leads to predictable results and larger returns.